Tenant Retention · Jan 9, 2026
Why renewals are the cheapest revenue you'll ever earn
A vacant month costs more than a renewal concession — almost always. Here's the math.
The math
One vacant month on a $2,500/mo unit = $2,500 lost rent + ~$500 turnover prep + ~$300 leasing-related costs. That's $3,300 in a month.
A 2% renewal concession on the same unit costs $50/mo, $600/yr. The break-even is obvious.
The catch
Concessions only work when the tenant is reliable. Discount your way to renewing the wrong tenant and you've added 12 months of risk for $600 of savings. Stewardship means knowing the difference.
Get your free Tampa rental analysis.
We'll review your property and provide a realistic rental-positioning recommendation. No obligation.